Remember when people debated the merits of investing in social media services? Some people wondered if it was “a fad,” and whether it was a waste of time as a tool for online marketing.
Nowadays, that debate is dead - and social media won.
Social media marketing has become a critical channel for product announcements, customer engagement, customer service, review generation, e-commerce transactions, retargeting, general research, and much more. On top of all this, social media networks offer something that is unprecedented in the history of marketing:
Production and distribution.
Think about it, when you look at traditional forms of offline media (TV, radio, billboards, transit, print), you had to produce the creative, and then you had to pay for distribution in a separate transaction. Conversely, social media marketing provides a solution for creative production, and mass global distribution to highly targeted communities.
When you are managing a social media campaign, there is no shortage of information to guide you online. Everyone has access to tools that uncover search volume, hashtag usage, brand awareness, and social analytics that are broken out by geography, interest, and demographic.
The real question is this: what are you going to do with this information?
The Influence Agency is the premier social media marketing agency in Toronto, with decades of experience planning and executing strategies for a wide range of businesses, across a diverse range of industries. In order to create engaging social channels, it’s important to create a foundation that will lead to success.
The cost for social media marketing services, social advertising, and social media management can vary depending on a few factors:
If you're looking for reliable social media agency services, and want to talk about how we can create a customized plan to achieve your online marketing goals within your budget, we want to hear from you.